The logo was designed for high visibility at a distance, with a bold, modern presence and efficient printability, built around a strong, recognizable symbol. Introducing Thick, a small clothing store in downtown LA’s Fashion District, specializing in plus-size fashion.
What if “thick” moved from niche to mainstream? Thick is the new thin—a shift away from outdated ideals toward real bodies and everyday confidence. Designed for women and those who identify as women or gender-neutral, Thick is both an identity and a lifestyle—helping you look your best while doing your best.
Slogans were framed and placed in dressing rooms, and became social media moments.
