The logo was designed for high visibility at a distance, with a bold, modern presence and efficient printability, built around a strong, recognizable symbol. Introducing Thick, a small clothing store in downtown LA’s Fashion District, specializing in plus-size fashion.
What if the slang term “thick” moved from niche to mainstream? Thick is the new thin—a shift away from the starving fashion model toward the everyday person, including women and those who identify as women or gender-neutral. Thick is both an identity and a lifestyle, designed to help you look your best while doing your best.
Slogans were framed and placed in dressing rooms, and became social media moments.
