Brand system design on a shoestring budget. It needed to be easy to see from far away, easy and efficient to print, embody a logo symbol and be modern and bold. Introducing Thick, a small clothing store in downtown LA's Fashion District, who's specialty is thick.
What if we take the slang term of thick from esoteric to common? Thick is the new thin. We're moving away from the starving fashion model to the everyday woman and those identifying as women or gender neutral. Thick is an identity and a lifestyle, Thick helps you look your best while you do your best
