Produced and distributed at scale
Challenge: to fit all the pieces inside a guitar bag and tell the story on the front. I laid the pieces down and the logo and an area for the illustration. I drew a guitar bag around it and a handle with music notes to tie the rockstar story together.
Final outcome: Rockin' Out was a hit among the music lovers and the future rockstars.
Guitar Bag Design: Lisa Hammett
Playset Design: Mattel Prelim Design Team
Photo: Lisa Hammett
Packaging Design: Mattel Packaging Team